Sunday, April 22, 2012

Alle Fine Jewelry - Fine Jewelry Online

Alle Fine Jewelry pioneered the sale of fine jewelry online. The founders came from a background in jewelry sales on television. They extended their vision to the online world back in 1996. They were the first large dedicated jewelry store online at AOL, Yahoo, and Bing in the mid-nineties. They have always specialized in catering to sophisticated tastes. Their efforts have resulted in their ability to bring fine jewelry to the online public at phenomenal prices. Their sheer volume of business has quickly developed their relationships with designer jewelry manufacturers. This has allowed them to buy at great pricing, which they pass on to their customers. They have come to be known as the manufacturer direct to customer online site.

Photography is especially important to Alle Fine Jewelry. Customers must rely upon their photographs to get an idea of the look of the jewelry they wish to purchase. There is not an opportunity to make a trip into the showroom to see jewelry. Alle has developed a special way of presenting the jewelry that gives the customer a good view of the pieces. They are shown in several different angles so the customer can see several views of the piece. They also photograph the jewelry in context so that the size and shape of the jewelry can be seen.

The online world allows Alle Fine Jewelry to carry a huge selection of jewelry. Not only do they carry fine necklaces, bracelets, rings, and earrings; but they also carry more unique jewelry. Alle has collections of lockets, pins, and brooches. They also have unique collections of nautical, career, and heart shaped jewelry. They stay up on the trends in jewelry by offering some of the hottest designs and materials. Colored diamonds and colored pearls are some of the most up to date demands in the jewelry world. They offer trendy metals as well including stainless steel, platinum, white gold, etc.

Alle's online smarts creates unique jewelry shopping and buying experiences that are different from other jewelry stores. Their website allows shoppers to find exactly what they are looking for in several different ways. Customers can look for diamond rings, or they can look for anniversary gifts. Online jewelry sales also make it possible for Alle to bring some of the best jewelry from all over the world to anyone, anywhere. Fine jewelry is available to all through their efforts.